The environment for Retail will continue to change massively and will bring about enormous opportunities for those companies who are better, faster, and leaner than their competitors. Indeed, Digital technology helps to blur the divide between bricks and clicks, and new formats emerge as well as new shopping behaviors and habits.

At Numsight, we believe that the ability to understand how customers interact with a retail brand is of paramount importance to recruit and keep the most profitable of them, and we help retailers in this complex process of leveraging customer data into meaningful business actions and performance.

The issue is to be able to implement those capabilities that generate not only the insights once but industrialize the close-loop marketing from the customer knowledge to the effective customer activation through better offer and relevant communication

We intervene in all kinds of retail sectors: food, DIY, Electronics & domestic appliances, textile, for hypermarkets/supermarkets, Department stores, convenience stores, pure internet players, mail-order businesses

Our teams of marketing consultants, statisticians and IT specialists, all experienced in retail help you come-up with no-nonsense solutions to engage in the customer journey, one step at a time and with a focus on simplicity and implementation

What we deliver:

Consulting services

• - Change management and business planning to secure customer-driven growth
• - Project management for design and implementation of customer-driven strategies
• • • Vision design
  • • Loyalty program design and implementation
  • • Support tools (campaign management, database & IT solutions)

Customer segmentations : based on relevant metrics adapted to the specific situation

• - RFM,
• - life stages,
• - lifestyles

Other segmentations

• - Shopping segmentations
• - store segmentations

Customer-driven Category Management

• - Promotion analysis
• - Pricing strategy
• - Range management (National brands, own labels)
• - Store & category layout

Customer activation

• - customer scoring
• - recommendation engines for one-to-one communication
• - Range management (National brands, own labels)
• - Cross-canal communication

Monetization of customer-data

• - Datasharing : using depth of customer data to develop insights for category managers
• - Media-selling : using retailer-owned communication media to allow manufacturers activate their customers and prospects

Business Intelligence

• - Customer data hosting
• - Business intelligence delivered through web-portals