marketing topics

Numsight’s solutions always respect a single guideline: growth guided by knowledge of clients and consumers.

For retailers, Numsight has developed a packaged offer or can propose ad hoc interventions concerning:

 strategic segmentation (analysis of client needs and behaviors)
 brand positioning
 development or rationalization of product & service range
 the role and positioning of private labels
 pricing optimization
 point of sale concepts
 layout and merchandising
 loyalty programs
 targeted communication (club concepts, promotions, media mix, etc.)
 local and store marketing
 data sharing and joint operations with suppliers/manufacturers
 organization and processes related to marketing

For consumer goods, industry and services Numsight’s solutions cover:
 Strategic segmentations based on the in-depth understanding of consumers needs and behavior. Identification of actionable consumer segments.
 Highlight and importance of consumption circumstances and occasions,
 Definition and quantification of opportunities for growth and innovation (creative workshops based on the results of a strategic segmentation),
 Prioritization of ideas for innovation by modeling additional share of demand for each idea (concept screening),
 Optimization of product formulae, by determining an ideal product given the sensory measurements and consumer preferences (Preference Mapping and Designed Experiment),
 Screening for new product formulae (product testing in test centers and at home),
 Development of brands and brand portfolios (brand image measurement),
 Range optimization taking into account concepts, product formulae, packaging (Line Optimization modeling),
 Optimization of communication by packaging (pack tests),
 Definition of pricing strategies (trade-offs and specific measurement of price sensitivity).